By entering the dynamic, rapidly growing e-bike market, Harley-Davidson is returning to its roots and expanding its mission to create freedom for the spirit. Entering the e-bike market with its own brand allows Harley-Davidson to play a key role in this revolutionary mobility industry, while Serial 1 focuses exclusively on the e-bike sector, which e-bike customers understand better and provides an unparalleled riding experience rooted in freedom and adventure.

With Serial 1 Cycles, we want to combine the best of both worlds by combining Harley-Davidson's legendary motorcycle expertise and leadership in electric two-wheel drive with the agility and innovation of a new brand dedicated exclusively to e-bike products and customers.

Serial 1 e-bikes are available online at serial1.com and selected Harley-Davidson motorcycle dealers. Customers can place orders online from anywhere or at a dealer with the dealer's assistance. The Serial 1 website will feature a dealer locator function that can be used to find Serial 1 e-bike dealers where models are available for test rides. Customers will also have the option to place an order at these dealers.

The four available driving modes adjust the amount of electric assistance provided by the motor. Depending on driving conditions, the driver selects the driving mode that best suits their needs:
• Eco mode is best used on flat and undemanding terrain.
Conditions used when you only want gentle support,
without unnecessarily draining the battery.
• Tour mode is best used when you want a consistent yet manageable level of electric assistance to
an optimal mix of
To achieve support and battery efficiency.
• Sport mode is best used when you have pronounced
Support from curves or gentle inclines to continue
or drive faster than you would on your own.
• Boost mode is best recommended when you need to tackle a steep climb, strong headwind, or any other situation where you may need continuous assistance.