With its entry into the dynamic, fast-growing e-bike market, the Harley-Davidson continues its roots and expands its mission to create freedom for the mind. Entering the e-bike market with its own brand allows Harley-Davidson to play a key role in this revolutionary mobility industry, while Serial 1 focuses exclusively on the e-bike sector, the electric bike customers and provides an unparalleled driving experience rooted in freedom and adventure.

With Serial 1 Cycles, we want to combine the best of both worlds by combining Harley-Davidson's legendary motorcycle expertise and leadership in electric two-wheel drive with the agility and innovation of a new brand dedicated exclusively to e-bike products and customers.

Serial 1 e-bikes are available online at serial1.com and through selected Harley-Davidson motorcycle dealers. Orders can be placed by the customer online from any location or at a dealer with Support of the dealer. The Serial 1 website will offer a dealer search function that can be used to find Serial 1 e-bike dealers with models available for test rides. Customers will also be able to place an order with these dealers.

The four available driving modes adjust the level of electric assistance provided by the motor. Depending on the riding conditions, the rider selects the riding mode that best suits their needs:
• Eco mode is best used on flat and undemanding terrain.
Conditions used when you only want gentle support,
without unnecessarily draining the battery.
• Tour mode is best used when you want a consistent yet manageable level of electric assistance to
an optimal mix of
To achieve support and battery efficiency.
• Sport mode is best used when you have pronounced
Support from curves or gentle inclines to continue
or drive faster than you would on your own.
• Boost mode is best recommended when you need to tackle a steep climb, strong headwind, or any other situation where you may need continuous assistance.