SERIAL 1, POWERED BY HARLEY-DAVIDSON, ANNOUNCES PARTNERSHIP WITH ITALIAN CYCLING SUPERSTAR AND TELEVISION STAR VITTORIO BRUMOTTI
The partnership with the popular trial driver and reality TV star is intended
Help everyone “just enjoy driving”
MILWAUKEE – APRIL 19, 2022 – Serial 1 presents Vittorio Brumotti as global brand ambassador to collectively generate excitement for Serial 1’s innovative eBike offering. You may know Brumotti from his breathtaking stunt videos - many of which have now been viewed millions of times - in which he rides a bike at dizzying heights over the Grand Canyon, on the tallest buildings in the world or over the railings of some large bridges.
If you've tuned in to prime-time Italian television lately, you may know him from his "100% Brumotti" segments on Striscia la NOTEIA, a hugely popular satirical news program in which he doggedly exposes and exposes criminal activity. Whether on the bike or in free time, Brumotti lives life abbombozza - to the fullest - and is the ideal international ambassador to spread Serial 1's message: fun, freedom and adventure on two wheels.
Born in 1980 in Finale Ligure, Italy, the 2006 bicycle trial world champion and 10-time Guinness World Record holder is a lover of two-wheeled vehicles of all kinds. As a long-time motorcyclist and big fan of the Harley-Davidson , Brumotti is particularly looking forward to his two To be able to unite passions through the new partnership with Serial 1. “When I saw the Serial 1 eBike for the first time, I was immediately excited,” said Brumotti. “The attractive design, the powerful engine, the attention to detail – just like my favorite Harley-Davidson motorcycles. I absolutely had to have one.”
Brumotti is known in Italy and beyond for his cycling talent as well as his journalistic activities, both of which are highly valued. During the show “100% Brumotti” he films from his bike to highlight the beauty of the Italian cities he loves so much while exposing their ills, combining his skills on the bike with his courage as a journalist to expose criminal activity and to prevent.
This unique combination inspired Prince Albert II of Monaco to appoint Brumotti as an ambassador for the Peace and Sport Foundation in 2013.