The 30th European HOG Rally in Senigallia
Jochen Zeitz (right) and Ralle (left) at the front of the parade on the Pan America
Jekill & Hyde Harley Davidson

THE 30TH EUROPEAN HOG RALLY IN SUNNY SENIGALLIA IS OVER

More than 100,000 guests celebrated the Harley lifestyle on the Adriatic

FRANKFURT (June 12, 2024) - From June 6th to 9th, 2024, the magnificent Italian city of Senigallia hosted the European HOG Rally, which takes place annually at different locations. Over 100,000 motorcycle fans from all over Italy and other European and non-European countries made a pilgrimage to the Italian Adriatic coast with around 20,000 bikes for the 30th anniversary of the event and experienced plenty of entertainment and a seaside resort that had been transformed into a Harley paradise.  

Jochen Zeitz (left) Ralle (right) parade at the Pan America
Jochen Zeitz (right) and Ralle (left) at the front of the parade on the Pan America

Harley-Davidson House of Flames

The most important venues included the Piazza Garibaldi, the classical building Foro Annonario and the gardens of the Renaissance fortress Rocca Roveresca, where highlights such as the HOG Hangout Zone and the Harley-Davidson Expo with the latest 2024 models - including those powered by the Milwaukee-Eight 117 Types Street Glide and Road Glide – could be found.

More than 270 fans took a free test ride on a new Harley-Davidson and travel enduro fans were able to experience exclusive off-road experiences organized by the Italian Di Traverso Adventouring Team led by flat track legend Marco Belli. These popular tours took guests over some of the Marche region's best Strade Bianche - white gravel roads off the beaten track - and highlighted the versatility of the HD Pan America 1250.  

On Friday, a number of extraordinary creations from all over Europe could be admired at the custom bike show powered by Metzeler. The Italian Mirko Perugini was named the overall winner, and the Metzeler People's Choice Award - chosen by more than 300 visitors - went to Diane Halhead from Great Britain.  

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Several HD VIPs took part in the parade on Saturday, including Jochen Zeitz, Harley-Davidson CEO, and Karen Davidson, Global HD Ambassador and great-granddaughter of one of the company's founders and daughter of former HD chief designer Willie G. Davidson. With their presence, they highlighted the global importance of the rally and led the parade together with HOG members and flag bearers. Over 3,000 riders took part in the 33-kilometer parade and thousands of spectators lined the route to cheer the bikers.   

Harley-Davidson Fat Boy 2024

No HOG Festival would be complete without good music, which is why this year's event featured an impressive national and international program hosted by Italian Virgin Radio DJ Ringo. Among the bands performing were The Picturebooks (Germany), Eric Steckel (USA), The Rainband (UK), Marky Ramone's Blitzkrieg (USA), HeaveniX (Slovenia), Timothy and the Gang (Italy) and Giuseppe Scarpato (Italy).   

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Harley-Davidson Hamburg North

Kolja Rebstock, Vice President and Managing Director EMEA at Harley-Davidson Motor Company, commented: “The response from fans to the 30th European HOG Rally in Senigallia was overwhelming - from local participants to those who traveled from further afield were. The guests came from all over the world, from Brazil to New Zealand.

This underlines the incredible sense of community that the Harley Owners Group lives and the strength of the Harley-Davidson brand - not just in Italy. Our special thanks go to the municipality of Senigallia and the Marche region, to all our partners who made this event possible, to our sponsors and above all to those who joined us in this rally. We will announce where the European HOG Rally 2025 will take place shortly and we are of course already looking forward to the next Harley events.”  

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The latter includes the long-awaited return of the Harley-Davidson Euro Festival in May 2025 on the Golfe de Saint-Tropez. During the event in Italy, the Motor Company announced that due to strong customer demand, this major event, which last took place six years ago, will be the season opener from May 8th to 11th, 2025 in Port Grimaud, France. The extensive entertainment program of the Euro Festival, which has regularly captivated more than 30,000 visitors in the past, will include performances by top international bands.  

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The HD events that will still take place in 2024 include the Hamburg Harley Days , the Swiss Harley Days in Lugano, the Harley Days Dresden, the Harley-Davidson charity tour through Austria and the European Bike Week, which takes place from June 3rd to 2024 September 8th in Faak, Austria. For more information, visit Harley-Davidson.com .

Text & image credit: Harley-Davidson


The 30th European HOG Rally in Senigallia - Review 5

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