It's magic

The best Harley events of the year 2017

- Riding together and celebrating together - Harley-Davidson connects
- 17 events that you shouldn't miss in ’17

(Neu-Isenburg, 19.01.2017) Harley-Davidson is a „magical brand“ - at least according to Dr. Kai-Uwe Hellmann, sociologist at TU Berlin. „The term magic,“ explains the scientist, „comes from ethnology. It's about ritual gatherings that evoke a special sense of community. This is also cultivated and felt by Harley riders.“ That's right: Probably no other brand connects people more than
Harley-Davidson. If you want to experience it for yourself, simply visit one of the numerous events under the sign of the Bar and Shield logo, which will be celebrated around the globe again in 2017. The deep connection of the Harley community across all social classes is what makes the brand so special and so strong.

It all kicks off in spring - with the H.O.G. Euro Festival (hogeuropegallery.com), which opens the season in the best Mediterranean climate from May 11 to 14 in Grimaud, France, on the legendary Golfe de St. Tropez. This will be followed by celebrations in the cathedral city of Cologne - surrounded by the motorcycling paradises of Bergisches Land and the Eifel. The Harley Dome Cologne (harleydomecologne.de) will be held here on May 20 and 21 directly on the banks of the Rhine.

From June 2 to 4, the Harley community will first be drawn to the Benelux H.O.G. Rally (www.beneluxhogrally.com) in the city of sparkling stones, Antwerp, and a week later to dunes, beaches and waves, more precisely to Westerland on the island of Sylt, where the Summertime Party (sylt-chapter.beepworld.de) will take place for the 20th time from June 9 to 11. In Austria, the kick-off for the 2017 edition of the Charity Fund fundraising marathon will take place on June 10 and 11 (harley-charity-tour.at). The following weekend - from June 15 to 18 - the Unesco World Heritage Upper Middle Rhine Valley, a true two-wheeler paradise along Germany's longest river, will form the heavenly backdrop for the Magic Bike Rüdesheim (magic-bike-ruedesheim.com). The Motor Company has already celebrated 14 times in Hamburg (www.hamburgharleydays.de). In 2017, the major event in the friendly „free and Harley city“ is on the agenda from June 23 to 25. The company invites you to the Swiss canton of Ticino from June 29 to July 2, when the Swiss Motorcycle Festival takes place in Mediterranean Lugano. Harley Days (www.swiss-harley-days.ch), which this year also functions as the European H.O.G. Rally (www.hogeuropegallery.com). A Harley Party will be held in the capital of the Free State of Saxony for the first time in 2017:

The Dresden Harley Days (dresdenharleydays.de) on the first weekend in August. Around the baroque-looking metropolis, you will find plenty of asphalt for keeping two-wheelers in a species-appropriate manner. Where the history of iron and steel comes to life, at the LWL Industriemuseum Henrichshütte in Hattingen, you can meet up on August 6 at the Harley-Davidson Meeting Ruhr Valley (harley-meeting-ruhrpott.de). The proceeds from the multi-day Harley Charity Tour Austria (harley-charity-tour.at), which will take place in the Alpine republic from August 10 to 15, will benefit children suffering from incurable neuromuscular diseases. Honest rock, a cool supporting program and a wonderful environment for biking await visitors on 12 and 13 August at Rock ’n’ Race (harley-rocknrace.de) in Bad Tölz. New to the event calendar is the American Motodrom Festival (americanmotodromfestival.com), which will shake up the Hockenheimring with two- and four-wheeled US icons from August 18 to 20. The crowning finale of the season is the European Bike Week (www.europeanbikeweek.com). The event, which its fans simply call „Faak“, is one superlative that no one should miss.

For all those who still want to soak up the sun and ride on dry asphalt two months later, Harley-Davidson recommends the Mallorca Bike Week (sks-reisen.de), organized by motorcycle travel specialist SKS-Reisen. Just as impressive are the two other all-round carefree packages from this provider: the Algarve Run in April and the Sardinia Bike Week in May.

Here, as everywhere else where Harley fans come together to celebrate and ride, you can feel the magical power of the brand.

Text & image credits: Copyright Harley-Davidson

(subject to change)