The Harley-Davidson Museum turns ten

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The Harley-Davidson Museum turns ten

  • Loved and praised by its visitors 
  • 12,000 m² of exhibition space, around 8,000 exhibits, including around 170 bikes
  • Stories of passion, wanderlust and dreams

(Neu-Isenburg, March 26, 2018) 68 percent of around 2,500 users rate it as “excellent”, another 26 percent as “very good”: For this, TripAdvisor awards the “Certificate of Excellence”. It has 4.5 out of 5 stars on Yelp and 604,000 fans on Facebook. We're talking about the Harley-Davidson Museum in Milwaukee, Wisconsin, which is celebrating its tenth anniversary in 2018.

2018HD10 10 years of HD Museum 2

On July 12, 2008, the impressive building complex, designed by New York architects James Biber and Michael Zweck-Bronner, opened on an 81,000 m² area surrounded on three sides by the Menomonee River.

A striking industrial architecture characterized by metal, stone and glass as well as a clear, geometric lighting design characterize the 75 million dollar building, which also houses a restaurant and a museum shop.

12,000 m² of indoor space is available for the permanent exhibitions on two levels and the diverse special shows. Here visitors will find around 8,000 exhibits, including around 170 historic motorcycles .

The two-wheeled highlights include the Serial Number 1, the oldest surviving Harley-Davidson from 1903, Elvis Presley and the replicas of the " Easy Rider Peter Fonda . The aesthetics of the technical objects, which are much more than just machines, fascinate design freaks and petrolheads alike.

Numerous interactive elements ensure that a visit to the museum becomes an extremely emotional experience, allowing visitors to immerse themselves deeply in bygone eras of motorcycle and US history.


The Engine Room brings the history, technology and sound of the Harley-Davidson V engines to life, a huge wooden steep curve forms the stage for the board track racing machines of the 1910s and 1920s and a hundred classic tanks on the tank wall illustrate the development of Harley-Davidson design. Biker movies, toys, motorsport, custom styling and motorcycle clubs are among the many other main topics.

“They underline,” says Frank Klumpp , Marketing Director Harley-Davidson Central Europe, “what our former chief designer Willie G. Davidson postulated decades ago: 'We sell a lifestyle, the motorcycle comes with it for free.' Ultimately, our museum is about the many people who ride Harleys, about their passion, their wanderlust and their dreams.”

If you want to find out more, go to the website www.H-DMuseum.com or get an impression yourself on site - for example, when America's most traditional motorcycle manufacturer holds the mega party for its 115th anniversary in Milwaukee from August 29th to September 2nd Celebrates company anniversary. The museum is located in Harley-Davidson's hometown at the intersection of Sixth Street and West Canal Street.


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