The Last Call - Dodge Challenger SRT Hellcat

The first episode of the video project “IN//OUT” is online: Dodge’s European trip begins in Italy

Rüsselsheim, July 2023 – Dodge Europe’s “IN//OUT” editorial project continues, focusing on a new way of communication aimed at a different context and a different audience: four episodes across Europe, around the passion and to discover the pulse of Dodge on the continent. Following the release of the trailer last week, the first episode is now available and can be seen here

Dodge's journey through Europe begins in Italy, where Ida Zetterström, the well-known Swedish drag racer and testimonial of the brand, meets the brand's first well-known supporter as part of the project: Andrea Levy, Italian car collector, real performance fanatic and founder of MiMo, the famous open-air motor spectacle on the Formula 1 race track in Monza. The first stage of the project is divided into two locations: first, the main characters get to know each other in Levy's villa in Turin, where the enthusiast shows Ida some of the most iconic models from his personal collection, and later they race through the area aboard an exclusive Dodge Challenger SRT Hellcat breathtaking and distinctive Italian landscapes.  

The second part of the episode takes place in the atmospheric backdrop of MiMo 2023, where all the Italian passion for cars can be felt. Here Levy himself takes a test drive with the Dodge Challenger SRT Hellcat on the famous and historic Monza race track. During the episode, the first “IN//OUT” challenge takes place, where the characters list the vehicle's most important features, such as the instant acceleration, intense driving and the unparalleled sound of the V8 HEMI engine; Levy is the first notable Dodge enthusiast to decide to join the “Brotherhood of Muscle.”  

The second episode of this international project will take place entirely in Sweden.

Special Edition from the “Last Call” series comes to Europe: Dodge Challenger Black Ghost

Dodge Challenger SRT Hellcat Jailbreak

The star of the first episode is a Dodge Challenger SRT Hellcat Jailbreak in Go Mango tones. The vehicle is one of the models that will benefit from the “Last Call” tribute: on this occasion, Dodge has decided to extend the jailbreak package to the 717 hp Challenger and Charger SRT Hellcat, giving enthusiasts truly unlimited possibilities to customize your own muscle car, where every single detail can be made unique.

The fiery vehicle is an iconic model, 1,957kg of pure and rare power delivered by a supercharged 6.2 liter V8 engine producing 717hp and 535kW. The Dodge Challenger SRT Hellcat is available in 14 body colors and features exclusive Alcantara/Laguna seats in the interior.

Dodge “IN//OUT” video project

The video project “IN//OUT” is the manifesto of Dodge Europe's new communication, with the aim of placing the values ​​and tradition of the iconic brand in the European context and looking at them from a perspective that corresponds to the different target groups. The project focuses on the passion and sense of uniqueness that unites Dodge enthusiasts and owners and highlights belonging to the “Brotherhood of Muscle” community through “IN//OUT” stories: It is possible The same, distinctive impulses can also be found on European soil. Over the course of the four episodes, viewers will be taken to beautiful and meaningful places by Ida Zetterström, the brand's testimonial, as part of the project. She travels through Europe with iconic Dodge vehicles and meets four outstanding Dodge owners and enthusiasts to find out if they are ready to take part in “The Last Call” tribute in their own unique way.