HARLEY-DAVIDSON LAUNCHES THE ULTIMATE TRAVEL ADVENTURE
Under the project name “Discover More,” a Harley-Davidson will be sent on a fascinating 20,000-kilometer trip along the most beautiful roads in Europe, the Middle East and North Africa
OXFORD (April 7, 2014) – Today begins the countdown to Discover More, an immersive travel adventure that will take a Harley-Davidson® Street Glide® to some of the most beautiful motorcycle routes in Europe, the Middle East and North Africa. The machine will cross the borders of more than 30 countries over a distance of over 20,000 kilometers.
On May 5th, the starting signal for the trip will be given in the Middle East, which will take the “Discover More” Street Glide over winding dream roads on two continents. People from different cultures will line the path, which promises fascinating views of seas, mountains and plains - just like the wanderlust and thirst for knowledge that has always driven travelers on Harley-Davidson Touring models.
On each leg of the journey, which is one of the most elaborate that Harley-Davidson has ever organized, more than 50 selected riders from Europe, the Middle East and North Africa will saddle up to share their experiences and stories with the web community . Drivers will include social media fans, celebrities, journalists and touring friends. The new Touring models were presented to the public for the first time in August 2013.
They were created in Project Rushmore, in which Harley-Davidson focused more than ever on the wishes and ideas of customers in order to make every aspect of the two-wheeled travel experience even better. The riders on the “Discover More” tour will be able to enjoy the extremely easy handling and particularly high level of comfort of a new
Harley-Davidson Touring model as they unwind kilometer after kilometer.
In order to capture the undoubtedly numerous moments of emotion, adventure and the desire to discover, Harley-Davidson is working for the first time with the production company KngLAD. A team of three will film each part of the journey to document the riders' stories in powerful images that
capture the excitement of traveling on a Harley-Davidson touring bike. This will allow fans around the world to follow real-time updates, photos and videos across social media channels and the Discover More website (www.hd.com/discovermore).
Just in time for European Bike Week, the Street Glide will roll into Faak, Austria, for the finale of the “Discover More” tour on September 6, 2014. Together with thousands of other motorcycle fans, the riders of the Discover More tour will celebrate the end of the journey at Europe's largest motorcycle festival. The bike, which was accompanied by hundreds of other motorcyclists along the way, will then be exhibited at the event in Faak.
Matthew Knott, Harley-Davidson EMEA Communications Manager, said: “We are very excited about the Discover More Tour, the largest touring ride Harley-Davidson has ever hosted in Europe, the Middle East and North Africa. After we presented the new touring models created in the Rushmore project in August last year, one of these models will now show what it is capable of and how much fun you can have on a trip with these machines.”
Who can drive the motorcycle on which route will be announced shortly.
All fans and friends of the brand discuss on #DiscoverMore2014 and visit www.hd.com/discovermore for news and updates.
Text & Image: Copyright Harley-Davidson Oxford
